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#costperminute #costperattention #costpersecond

time-based ad campaigns

The Guardian starts selling time-based ad campaigns

Digiday.com Aug 19, 2016

The Guardian is running its first digital ad campaign based on the amount of time people see the ads. Advertisers can now buy ads across the Guardian’s properties in guaranteed time slots.

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What is the Attention Web

Why publishers are teaming up to explore time-based selling

Digiday.com May 10, 2016

The trend of selling ads based on time, rather than click-through rate, is gaining momentum among publishers: More than two dozen of them, including Dow Jones and The Telegraph, have teamed up to actively explore trading in this way.

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What is the Attention Web

What is the Attention Web?

Chartbeat

For the last 20 years we’ve been measuring clicks, not people. Let’s change that.

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The attention minutes plot

The Attention Minutes Plot

Embed.ly March, 2015

This is life now: one constant, never-ending stream of non sequiturs and self-referential garbage that passes in through our eyes and out of our brains at the speed of a touchscreen.

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Our Attention will be sold

IN THE FUTURE, OUR ATTENTION WILL BE SOLD

Mark Manson December 4, 2014

This is life now: one constant, never-ending stream of non sequiturs and self-referential garbage that passes in through our eyes and out of our brains at the speed of a touchscreen.

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Is Digital Advertising Ready to Ditch the Click?

AdvertisingAge September 29, 2014

Views Have Long Been Digital Advertising’s Currency. Those Days May Be Numbered.

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Attention Economics Pricing in Advertising

Attention Economics Pricing In Advertising: Cost Per Second

Adexchanger.com October 19, 2010

For half a century or so, media advertising has been sold on the basis of “impressions”—that is, the number of people who were theoretically exposed to an advertisement.

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Time-Based Advertising

Time-Based Advertising Is Taking Off

Mediapost.com May 17, 2016

The impression economy is finally faltering, with some wise folks calling it “the biggest mistake” our industry ever made. Video has it’s own problems with the “view” as highlighted by Rob Norman.

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Attention Graph

The Attention Graph

Medium.com March 25, 2016

Humans make a choice in every moment where to direct their attention. And, like energy, it can be directed in different levels of intensity and duration.

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Brands pay for Time

Brands pay for time, not pageviews or clicks

Fortune.com May 19, 2015

For half a century or so, media advertising has been sold on the basis of “impressions”—that is, the number of people who were theoretically exposed to an advertisement.

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Ads charge by the hour

Microsoft and BP Bought Ads That Charge by the Hour

AdvertisingAge December 22, 2014

The world of digital-advertising sales was turned upside down nearly three months ago, when the Financial Times began selling ads based on time rather than impressions.

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Sell Ads based on Time

80% of Premium Publishers Want to Sell Ads Based on Time

AdvertisingAge October 22, 2014

The Financial Times said it would begin selling digital ads based on the time for which they're exposed to readers.

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The rising cost od Consumer Attention

The Rising Cost of Consumer Attention

Harvard Business School January 17, 2014

For half a century or so, media advertising has been sold on the basis of “impressions”—that is, the number of people who were theoretically exposed to an advertisement.

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