The Guardian is running its first digital ad campaign based on the amount of time people see the ads. Advertisers can now buy ads across the Guardian’s properties in guaranteed time slots.
Read MoreThe trend of selling ads based on time, rather than click-through rate, is gaining momentum among publishers: More than two dozen of them, including Dow Jones and The Telegraph, have teamed up to actively explore trading in this way.
Read MoreFor the last 20 years we’ve been measuring clicks, not people. Let’s change that.
Read MoreThis is life now: one constant, never-ending stream of non sequiturs and self-referential garbage that passes in through our eyes and out of our brains at the speed of a touchscreen.
Read MoreThis is life now: one constant, never-ending stream of non sequiturs and self-referential garbage that passes in through our eyes and out of our brains at the speed of a touchscreen.
Read MoreViews Have Long Been Digital Advertising’s Currency. Those Days May Be Numbered.
Read MoreFor half a century or so, media advertising has been sold on the basis of “impressions”—that is, the number of people who were theoretically exposed to an advertisement.
Read MoreThe impression economy is finally faltering, with some wise folks calling it “the biggest mistake” our industry ever made. Video has it’s own problems with the “view” as highlighted by Rob Norman.
Read MoreHumans make a choice in every moment where to direct their attention. And, like energy, it can be directed in different levels of intensity and duration.
Read MoreFor half a century or so, media advertising has been sold on the basis of “impressions”—that is, the number of people who were theoretically exposed to an advertisement.
Read MoreThe world of digital-advertising sales was turned upside down nearly three months ago, when the Financial Times began selling ads based on time rather than impressions.
Read MoreThe Financial Times said it would begin selling digital ads based on the time for which they're exposed to readers.
Read MoreFor half a century or so, media advertising has been sold on the basis of “impressions”—that is, the number of people who were theoretically exposed to an advertisement.
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